Leading Indian company representing foreign principals needs to streamline reporting process of marketing executives.


Brief
MEDISPEC India Ltd., an ISO 9001:2000 Certified companies are into Marketing & Servicing of Medical, Analytical & Diagnostic Laboratory products. It caters to the needs of ever demanding Biotechnologists, Microbiologists, Biochemists, Pathologists & diversified scientific fraternity. TSQUARE feels happy to add Medispec as a 1st customer for its web based Sales Visit Management Software System. Medispec is also using Quotation Management System from TSQUARE.


Past
Medispec has a team of more than 25 marketing professionals to market their products in Indian market. It has more than 8 regional offices across India.
Marketing team of Medispec used to visit new prospects, existing clients to update them about different products available with them. At the end of the day team is supposed update head office about key events happened in a day by sending DAILY CALL REPORT and by week end each and every team member is supposed to send information about weekly visits to head office.
At head office national manager and director are supposed to go through each visit report and take required action on cases.

This process had following drawbacks like:

  Sales team was not punctual to send Daily Call Report on daily basis
  Weekly review of more than 20 reports is very cumbersome activity
  Reporting mechanism used to vary from person to person
  Management of the company was unable to get information like number of quotations visits made in a week,
    progress about each visit, etc


Present
TSQUARE has analyzed the sales visit related problems for Medispec and suggested an automated web based system - Sales Visit Management System to Medispec.
Today, all marketing persons of Medispec are using SVM regularly.

With the help of the SVM, Medispec now effectively able to do:

  Analyze field activities from head office
  Quickly resolve on-field queries
  Forecasting mechanism has improved a lot


Future
After realizing benefits of SVM, Medispec is planning to enhance the system to achieve following things:

  Mass mailing to people
  Control on marketing expenses